Should I create my logo in Canva?

 

I'll start by leaving this little excerpt from Canva's T's & C's here...

The following Prohibited Uses are not available under this or any other Canva license:

  1. use any of the Stock Media as part of a trade-mark, design-mark, trade-name, business name, service mark, or logo;

And another section from their website regarding logos...

-- Canva’s pre-made logo layouts and elements are used by many people, so your logo will not be exclusive to you if you don’t heavily modify the design and elements.

-- Non-exclusive logos cannot be trademarked. If you intend to trademark your logo, use only elements that you’ve created yourself or commissioned directly.

-- Logos cannot contain elements from Canva’s image library, either free or paid, as per section 4i of our license agreements. However, basic shapes, lines, free fonts and our pre-made logo layouts and the elements contained in those layouts may be used in logos. You’re also welcome to use your own elements that you upload to Canva to create your logo.

-- Also be aware that logos are most useful when in a vector format so that they can be scaled to any size without losing resolution. Canva doesn’t yet support exporting in any vector formats, so we recommend making your logo as large as possible and exporting in print quality PDF format (300 dpi).

Now, after reading all that legal mumbo-jumbo, if you are STILL thinking about creating a logo with Canva, and you're sure you aren't breaking any of their terms doing so... then go forth my friend! But, I still have my own two-cents.

Firstly, what-if, in some terrible disaster, Canva was no more? The elements and images you have used to build your brand identity are stored in Canva's library. You only have access to them within the platform itself. If Canva goes, so does your design. 

Now, let's skip over the fact that I will cross my fingers that you and any other new business will employ a designer to give you a full brand identity from day 1. 

Anywho... 

"But Linsey, I'm just starting a Virtual Assistant business, I won't need a trademarked logo." 

Never say never friend. What if you start a Podcast? Write a book? Develop a training program?... if you sell something on a large scale, the smart choice would be to trademark, right? It could happen. 

The MOST IMPORTANT aspect of all this, is that Canva cannot produce Vector Art. What is vector art? It is what you need in order to scale your logo from teeny tiny to billboard size (because we all know you're going to be on a billboard!)... it's also needed for printing, embroidering, etc. 

When a client needs a label made for their snazzy new skincare line, their designer needs to first, design the label using their beautiful and exclusive logo design. Then, they have to outline all text. This is done so that the printing company can access the text without worrying about downloading the correct font. Canva does not have the ability to do this. 

Basically... the easy breezy task of creating a logo in Canva, has very quickly turned into a huge headache for you and your business. Now, you are established, you have a small bit of brand identity, but your logo no longer suits your needs. 

 
 
LJ Media House Blog
 
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